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Ta-dah!

Exciting changes are coming to Kellogg’s Family Rewards®. More of what you love, less stuff you don’t. It’s a new way of earning and getting rewarded. Simpler, faster, better – and best of all – fun-er! The best part? You’re already here!

More to love

You love Kellogg’s® and you love earning rewards. The new KFR makes great things happen before you even open the box. Receipts are still the key to everything, but now they’ll work harder to get you the rewards and offers you love.

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EARNING WILL BE EASIER

Instead of points, you’ll get tokens each month. That receipt you uploaded? +1 token. Take a quick poll? That’s a token, too. You just need 5 tokens per month to get cool rewards. Each month brings a new chance to get your choice of awesome rewards.

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REWARDS ARE
MORE REWARDING

It’s simpler – and more fun! Starting on 1/3/22, each month will unlock more opportunities for rewards. No more slowly accumulating points and waiting to spend them. No more keeping track of how many you have or need. You’ll stop earning points on 12/15/21.

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TIME TO SPEND
IN STYLE!

Hey, they’re your points, you earned them. Spend them until 12/31/21. From awesome rewards, educational opportunities and even ways to help folks in your community – there’s countless options waiting in the Rewards Catalog. But don’t wait too long, after 12/31/21 they’re gone!

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FREQUENTLY ASKED QUESTIONS